Getting more traffic is top of mind for every ecommerce business. So how can you drive traffic to your online store without spending a lot on advertising and marketing? The answer: knowing how to use ecommerce SEO.
Ecommerce search engine optimization (SEO) is the practice of fine-tuning your website to meet search engine best practices and updating your content to reflect what your customers are looking for.
The benefits of SEO for store owners include increased visitors, brand awareness, and sales. However, with constant search engine algorithm updates, knowing how to approach search optimization can be difficult.
What is Ecommerce SEO?
Ecommerce SEO is the process of increasing the visibility of an online store in search engine results pages (commonly known as SERPs).
The tasks involved in ecommerce SEO marketing are diverse. This includes creating content that answers keyword queries entered into search engines. For example, an ecommerce store like True Classic, which sells t-shirts, can improve its website SEO by creating content on “how to fold t-shirts without them getting wrinkled.”
Other ecommerce SEO activities include increasing page loading speeds, writing detailed product descriptions, and acquiring links from authoritative websites.
Ecommerce sites use SEO as a strategy to generate more traffic by attracting visitors who enter queries related to their products and brands.
How to Create an Ecommerce SEO Strategy
If you’re new to search engine optimization and want to improve your store’s rankings on Google, take a look at these six steps. They provide actionable tips for setting up good, basic ecommerce SEO on your website.
Ecommerce keyword research
Site architecture for ecommerce
Technical SEO
On-page SEO for ecommerce
Blogging
Link building
Source: Shopify
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